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Authentically Grow Your Brand With a Thoughtful Email Strategy
You're ready to optimize your email marketing to nurture customer relationships and reach your business goals with an authentic email strategy for your brand.
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I'll help you elevate your strategy with a balanced approach, incorporating segmentation, effective list management, and automation to create a seamless, on-brand experience for your audience. Together, we'll create personal, intentional, and impactful campaigns.
From the onset, Emily exceeded our expectations at every turn and really provided us with helpful insights and recommendations along the way. Her organizational skills shined and her ability to drive the project forward by working with various stakeholders on our teams was a huge benefit to us and the project.
- Jason S. // Client
Email Audit + Analysis
STARTS AT $1,500
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Effective email marketing thrives on clarity, connection, and consistency. If you’re experiencing low email engagement, deliverability issues, or feeling uncertain about what’s working, an email audit can help bring clarity and direction.
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Restore balance to your email marketing by uncovering what’s thriving, what needs support, and where opportunities for growth lie.
DELIVERABLES
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Email performance readout to ground your strategy with an understanding of what's thriving and what needs care.
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Deliverability insights to reduce friction—minimizing bounces, unsubscribes, and spam rates so your emails reliably reach inboxes.
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Audience segmentation recommendations to deliver the right message to the right audience—nurturing relationships naturally.
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Email engagement and conversion benchmarks that act as your north star, helping you measure growth and stay focused on what matters.
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Thoughtful campaign and flow optimization roadmap to prioritize next steps and ensure your email strategy aligns with your goals.
AN AUDIT IS FOR YOU IF:
You're ready to restore balance to your email marketing by understanding its performance and improving key areas like:
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Segmentation
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Email engagement
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Conversion
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Deliverability
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List hygiene
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You sense there's untapped potential but need guidance to uncover it.
Your email marketing strategy feels out of sync and isn't authentically aligned with your brand, goals, or vision.
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Personalized Email Consulting
STARTS AT $720/MONTH
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Receive personalized guidance on everything from your overarching email strategy to the individual emails you send each month.
DELIVERABLES
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Two 60-minute strategy sessions each month to review insights and map out campaigns and workflows that align with your goals.
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Personalized campaign and workflow reviews and advisement to maximize email engagement, deliverability, and conversion.
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Monthly performance analysis and tailored recommendations to fine-tune your strategy, fostering growth and creating authentic connections with your audience.
Pre-req: Email audit, and must commit to a minimum of 3 consecutive months.
PERSONALIZED EMAIL CONSULTING IS FOR YOU IF:
​You are seeking expert guidance to refine your email marketing strategy, deepen connections with your audience, and optimize performance—without needing hands-on execution support.
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Full-service Email Management
STARTS AT $1,600/MONTH
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Take the weight of email marketing off your shoulders with a reliable strategic partner who understands the unique voice of wellness brands.
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Dedicated monthly time is focused on your business to monitor performance and health, craft creative strategies, and seamlessly manage campaign execution. With a thoughtful, values-driven approach, you can leave the details to a trusted expert and focus on your greater mission.
DELIVERABLES
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Monthly strategy and collaboration sessions
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Full email marketing management, including strategy and execution*
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Segmentation and list management
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Email template creation
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Ongoing monitoring of email channel health, including deliverability
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Monthly performance analysis and tailored recommendations
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On-demand support
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Management of your email platform*
*Platform dependent
Pre-req: Email audit, and must commit to a minimum of 3 consecutive months.
FULL-SERVICE EMAIL MANAGEMENT IS FOR YOU IF:
You are seeking a committed email marketing expert to serve as your strategic partner and oversee and manage your email marketing.
Your email marketing strategy feels out of sync and isn't authentically aligned with your brand, goals, or vision.
You're ready to restore balance to your email marketing by understanding its performance and continuously improving key areas like:
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Segmentation
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Email engagement
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Conversion
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Deliverability
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List hygiene
You're ready to elevate your strategy, streamline with automation, and collaborate with someone who can inspire fresh, creative solutions.
Your email marketing initiatives that keep getting put on the back burner.
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Types of Emails You Should Consider Sending
Lifecycle Campaigns
Automated emails at key stages from subscription, to purchase, and beyond.
Welcome Series
Welcome new subscribers, nurture relationships, build brand reputation, and promote lead conversion.
Abandoned Cart
Recover potentially lost sales by sending campaigns to shoppers who left products in their shopping cart.
Reorder Email
Automatically remind customers that it's time to reorder.
Customer Review Email
Boost your credibility, help people find you online, drive sales, and gather insights by requesting reviews.
Re-engagement Campaign
Segment and target unengaged audiences with the goal to re-engage with your business.
