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​Putting off creating your welcome email series... or not seeing results from the one you have?
Without a strategy, emails can feel random, hurt email engagement, and may even weaken customer relationships.
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Learn exactly what to send, when to send it, and how to make your emails effective and authentic—helping you increase your potential for passive income.
Email generates some of the highest revenue of any marketing channel—and has the potential to drive steady passive income.
Yet as a busy solopreneur, your welcome series often ends up on the back burner.
When it finally makes the list, the questions pile up:
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It’s easy to feel overwhelmed and unsure where to start. But transformation happens when you start—with support.
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How many emails should I send?
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What should I say (without sounding salesy)?
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How can I make emails engaging and authentic to my brand?
How Does A Welcome Series
Impact Your Business??
Build Trust From Day One
Build Trust from Day One
​​Lay the foundation for a long-term relationship with your subscribers.
Create Strong
First Impressions
74% of people expect a welcome email immediately after subscribing (Invesp).
The way you show up in that moment sets the tone for how subscribers see your brand.
Increase Passive
Income Potential
​​Welcome emails see 3x more transactions and revenue per email than regular promotions (InboxArmy).
Boost Engagement
Early
On average, welcome emails see 4x higher opens and 5x higher clicks than standard campaigns (Wordstream).
Learn through engaging conversation, inspirational examples, and reflective prompts & templates, so you can easily apply what you learn
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Module 1
The Foundation to Your Email Strategy
You'll learn:
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How to use guided prompts to clarify your goals, audience, and voice
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How to turn that clarity into the foundation for your welcome series
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How to keep your emails focused, authentic, and engaging
Module 2
Key Email
Best Practices
You'll learn:
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How to stay true to your brand and connect authentically with your audience
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Email compliance standards
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What content to send and how to create emails with intention
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When to use short vs. long-form emails
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How to design emails to prompt engagement
Module 3
Welcome Series
Essentials
You'll learn:
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The most common types of welcome series and how to choose the right length for yours
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What content to include—and how to balance educational and promotional emails
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How to refine your series using engagement benchmarks and a step-by-step template
All That And...
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Build momentum with guided co-working time to put ideas into action
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Receive live peer feedback to validate and refine your emails
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Receive resources designed for different learning styles (printable PDFs, examples, prompts)
"Emily is a GENIUS and has AMAZING insight when it comes to emails and marketing. I love learning from her, she has such a clear way of teaching and makes whatever you want to create better for the client experience and for your business. From the lawful logistics to the consumer psychology and strategy, she will help you build from scratch or sharpen and refine your emails for a greater impact. I can't wait to see what happens with my community and business after implementing what I've learned from her."
Dr. Brittney Ellers | Holistic Pelvic Physical Therapist
Interested?
Throughout This Workshop, You'll Receive:
1
Clear direction, support, & accountability
With the right structure, finally make progress on your welcome email series.
2
Practical strategies
Learn how to apply email best practices to boost engagement, grow passive income, while remaining authentic to your brand values and voice.
3
Tools to build stronger relationships
Connect deeper with your subscribers and keep them engaged from the start.
4
Clarity & confidence
Know you are moving in the right direction through live peer feedback & guided prompts
5
Step-by-step templates
With helpful templates, easily create, evaluate performance of your emails so you can quickly create or refine your welcome series.
Walk away with a clear, intentional welcome series that reflects your voice, engages your subscribers, and helps to drive passive income
This Workshop Is For You If...
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You’ve put off creating your welcome series—or have one that’s not driving the engagement or revenue you’d like.
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You’ve wondered:
• How many emails should I send?
• Are they performing well?
• What’s the right balance of short vs. long or promotional vs. educational? -
You want to make a strong first impression, connect authentically, and show up consistently—without feeling salesy.
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You’re ready to be more strategic with your emails, get guidance and support, and finally make email feel doable and effective.
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You want to boost engagement and create more potential for passive income through email.
This Workshop Is Not For You If...
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You don’t yet have an email list or a platform that allows you to send automated welcome emails.
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Your current platform doesn’t allow customization of email content in a welcome series.
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You’re looking for a fully personalized, 1:1 strategy sessions or implementation—this workshop is designed for group learning, peer feedback, and co-working.
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You’re not ready to actively participate, collaborate with peers, and put in focused work during (and between) sessions.
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Your business is so new that you can’t yet answer basic questions about your audience, your offer, or what makes you unique.
Choose Your Path
Essentials vs. Essentials PLUS
Essentials Track
$199 (Valued at $760)
For entrepreneurs who want the structure, guidance, and accountability to get started launching or improving their welcome series—and who feel confident finishing the rest on their own.
What's Included?
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Foundation Starter Kit (released 1-week prior to first live session)
Prompts, short videos, and examples to clarify goals, audience, and voice—so you arrive ready to build a strong email strategy.​
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Two 4-hour Live Intensives
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Modules 1 - 3: You’ll receive a mix of resources to fit different learning styles. Core materials are shared ahead of time so you can explore at your own pace, and printable PDFs are available for note-taking and future reference.
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​Guided Co-working Time gives you space to apply what you’ve learned with support and structure.
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​Peer Review Round-table Sessions invite collaborative feedback to help you validate, refine, and strengthen your ideas.
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👉 You’ll walk away with the foundation you need to launch or refresh your welcome series — and the clarity to finish strong on your own.
Essentials PLUS Track
$379 (Valued at $1,330)
For those who want the full experience — ongoing support, accountability, and extra time to polish and complete the first
3-4 emails in their series with guidance.
What's Included?
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The same as the essentials track, PLUS...​
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Two 3-hour Live Sessions
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Extended Co-working Time: Keep making progress in community
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Peer Review Round-table Sessions: Continued feedback loops to strengthen your series
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Customized Education: Submit your questions prior to sessions and receive live answers
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Personalized Email Review: Chance to have one of your emails reviewed live for tips to boost engagement and revenue
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👉 You’ll walk away with a clear, intentional welcome series you feel confident sending — whether it’s your first or a refreshed version.
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What were past students able to achieve?
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Created from scratch: A 3-email general welcome series to introduce new subscribers.
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Refined and improved: Two short sequences (4 emails each) tied to lead magnets/freebies, while also building the confidence to map out a new general welcome series.
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Meet Your Teacher!
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Hi, I'm Emily!
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I’m a certified email marketing strategist with 8 years of experience, and an herbalist-in-training.
I help impact-driven brands generate passive income while building authentic connections with their audience through strategic, values-aligned email marketing.
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Over the years, I’ve helped my clients...
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Grow overall email-driven sales by 35%
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Drive up to 85% more sales during key promotions
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Reduce unsubscribe rates by over 50%
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Improve email engagement by 87%
​And here’s the truth— even though I’ve created countless welcome series for clients, I kept putting off creating my own (shh… don’t tell!). Like you, I juggle a lot—and I wished I had the accountability that this workshop brings.
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No more keeping this project on the back burner—you’ll have the guidance, accountability, and space to move it forward with confidence. Along with that, you'll be in a community with other solopreneurs who could potentially be your ideal client.
The Energetics
How do students clients often feel after working with Emily?
GUIDED
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SUPPORTED
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CLEAR
ENERGIZED
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CONFIDENT
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OPTIMISTIC
Emily is so knowledgeable and a great teacher. I thought I had a solid foundation on email marketing but I really had only scratched the surface. Emily shared so much valuable information in a way that was easy to understand. Most importantly, she shared how to actually turn all this valuable information into an action plan and create my own welcome email series. She gave me the confidence to dive into something that seemed so daunting before. I feel empowered and am so excited to launch my own revamped (and majorly improved) welcome email series soon!
Jane Messersmith | Empowerment Coach
I absolutely loved the Welcome With Intention Workshop with Emily! I had never even drafted an automated email before the workshop and felt clueless about the whole process. Emily was an excellent guide and teacher who compassionately introduced the different email best practices, strategies, and tools. I learned SO much throughout the workshop and am walking out of it feeling confident about my ability to leverage my new welcome series to engage with leads and land sales. I not only completed my full welcome series, but I also created two other amazing automated emails for product purchases in the process! I got so much value out of our time together and also really enjoyed having the space to connect with other solopreneurs building soul-led businesses. I have created my own relationships with the other attendees! Thank you Emily for an incredible workshop and for being such a lovely mentor!
Paige Calentino | Sober-Curious Coach
Join The Waitlist
The next cohort starts March 2026!
Waitlist members receive...
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→ Early access to class registration
→ Special discount code
→ Ability to book time with me to ask personal questions and ensure it’s the right fit!