We’re constantly told how we should be marketing our businesses—how often to post, what funnels to build, and what emails to send. But following every rule can slowly pull you away from what feels authentic to you and your brand. This piece explores what happens when email marketing loses its humanity—and how intention, authenticity, and alignment can help you build deeper trust, stronger connection, and more meaningful growth through email.

When your emails are rooted in strategy and intention, they resonate more deeply and naturally lead to stronger engagement and sales. Learn what intentional email marketing is and how to be more intentional and authentic with your email marketing

Learn the real secret to passive income from email marketing—intentional automations that build trust, deepen connection, and boost long-term revenue.

I’ve helped brands grow through email for years—yet resisted doing my own email marketing. Here’s what it revealed when I finally decided to walk the talk. I can’t tell you how many times I’ve been networking or speaking with a potential client, and they said that they signed up for my email list and were excited to see what they’d receive from me. I’d sit there and smile, feeling like a fraud. Here I was, an email marketer with 8 years of experience helping brands strategica