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The Secret To Passive Income From Email Marketing

Let your emails earn for you so you can focus on your craft.


Most businesses grow an email list and start sending emails as a way to send important information and to experience earning $36 for every dollar spent on email marketing (Litmus, 2024) that we’ve seen flashing all over the internet.


We’re told that email generates some of the highest revenue compared to other marketing methods like social media. Yet, why does it feel so difficult sometimes to experience the return that we hear about? Instead, we’ve just added another task to our already packed to-do list and we don’t have much to show for it other than semi-decent email engagement (sometimes).


We want to get to that dreamy state of focusing on our expertise and why we created our business in the first place and have more time to enjoy doing what we love outside of work rather than constantly hustling. What would it be like to actually have passive income flow in while we are off hiking a mountain, reading a good book, or spending quality time with friends and family? As a small business owner or entrepreneur, having multiple sources of income is vital to the success of your business.


Passive Income Rarely Comes From Your Newsletter


"77% of email marketing ROI came from segmented, targeted, and triggered campaigns," HubSpot 2020

Yes, it is possible to enjoy passive income from email marketing. And no, it’s likely not from your monthly newsletter. Instead you want to lean into automations that will send emails to your subscribers based on actions they took, like subscribing to your list or placing an order. Or you could have automations based on inaction like not opening or clicking an email in over a year.


Automations are typically impactful because they are more timely and personalized to the subscriber compared to other monthly emails you send. Which makes sense, because an automation acts more like a relationship between you and your subscriber, where you are responding to them rather than offering something at a time that might not be ideal for them.


"80% of customers are more likely to make a purchase from a brand that provides a personalized experience," Litmus 2022.

Continue reading in Substack to learn:

  1. What 3 automations you should have

  2. Content ideas for each automation

  3. Prompts to creating an intentional email




 
 
 

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