Growth Begins Where Resistance Lives

I’ve helped brands grow through email for years—yet resisted doing my own email marketing. Here’s what it revealed when I finally decided to walk the talk.

I can’t tell you how many times I’ve been networking or speaking with a potential client, and they said that they signed up for my email list and were excited to see what they’d receive from me.

I’d sit there and smile, feeling like a fraud. Here I was, an email marketer with 8 years of experience helping brands strategically use email marketing to grow their business, and I wasn’t even using email marketing for my business. How could I expect others to prioritize something that I wasn’t prioritizing?

Time to Walk The Talk

As I continued to grow my business and shape it into something that truly aligned with my values, I knew it was time to focus on my email marketing. Not only would it expand my credibility, but it would also help me grow my business because email generates some of the highest revenue compared to other marketing channels.

So I added it to my to-do list, and each week I’d continue to push it off. Why did I hesitate over this so much? I had helped others….

• Grow overall email-driven sales by 35%

• Drive up to 85% more sales during key promotions

• Reduce unsubscribe rates by over 50%

• Improve email engagement by 87%

Have you been putting off your email marketing? Here’s why most entrepreneurs do so.

1. Lack of knowledge and understanding of how to put educational concepts into practice. Due to this lack of knowledge, they’re unsure what content to send in an email or how often, which causes them to freeze.

2. It’s a low priority because they’ve seen low email engagement and revenue in the past, typically due to a lack of a strategic approach to email marketing.

3. The need for accountability arises because there are so many tasks that need to be completed for their business, which is why their email marketing often never gets done.

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